Experience 

Maegan Campbell works very closely with brands and stores to meet their targets and Needs. 

She Relaunched Tracy Anderson’s Retail in 2022 to make a full luxury clean and sustainable lifestyle shopping experience. Managing 60+ Vendors, manages the Retail and implementing retail infrastructures while managing 8 different locations and the ecommerce store. She conceptualized and launched a collaboration June 14th 2023 which sold out in less than 2 hours. She conceptualized Tracys namesake collection which will launch Fall 2023. While working with Tracy Anderson she has expanded her retail by over 400%. She now put together a 3 year business plan and budget for the Tracy Anderson Collection internally and wholesale due to hit $4,000,000 by the end of 2024. She also conceived and launched a strategic influencer program she has been testing in 2023 supporting the retail department. 

Launched Cavanagh Baker into NYFW February 2023 for Fall. Maegan worked closely with Cavanagh a year prior developing and merchandising her line. The line has since gained the attention of Linda Fargo at Bergdorf Goodman, Beyonce, Billy Porter, Moda Operandi and top tier specialty stores internationally. 

July 2021, Maegan launched a personal passion project La Soeur, a POP UP shop in Southampton, NY. Focusing on re-educating the RTW consumer on mindful shopping. All brands are: women owned emerging designers, sustainability, small batch production, reutilizing deadstock fabrics, upcycling and overall having the customer care about what they are buying. The shop hosted 37+ designers from all over the world in a collaborative space that will promote the positive power in shopping as well as a retail outlet in a key location. Giving small designers a space to grow their clientele, brand awareness, drive traffic back to DTC ecommerce platforms, the chance to tap into an elite clientele, have a strong social media presence in a key summer hot spot and host various different launch parties, press events and consumer events within our space all summer long, Simultaneously back end consulting on sales and logistics into launching the brands within the U.S. wholesale market. He was featured in a 2 page spread in Hamptons Magazine and twice in Social Life Magazine. 

She launched Bronx and Banco USA headquarters. Managing New York, Australia and Hong Kong offices, overseeing staff, wholesale including international and domestic accounts, majors, specialty stores, agents and distributors. Working and developing special styles or initiatives for major accounts including collaborations with Neiman Marcus and REVOLVE introducing evening wear with matching masks donating all proceeds to Feeding America, which secured free digital marketing. Managed the budget, sponsors and production of the SS21 NYFW show at Spring Studio. Responsible for launching the newly Ecommerce channel implementing digital marketing strategies taking the sales from approximately $15,000 to $240,000 monthly. Coordinated our production in China to insure on time deliveries for all outlets and all quality control. Maintained and nourished relationships with major publications and stylists to insure placements and pulls. Oversaw accounts receivable and worked with our factor to insure all accounts were up to date.

With PINKO she introduced the internationally renowned brand to the US market working with HQ in Italy to merchandise the collection to sell to the US clientele. Sold the brand into 125 US stores including specialty, Neiman Marcus, ShopBop, Rent the Runway as well as opening 8 shop in shops within Bloomingdales, set up the logistics, store buys and staffing of all boutiques. Building the US seasonal sales to $1,100,00 a season not including the Bloomingdale shops. 

At Marchesa she managed the Ready to Wear division including Marchesa Couture, Marchesa Notte and Marchesa handbags, as well assisting the Bridal department with strategies and markets. Working and coordinating with approximately 350 ongoing doors both domestically and internationally in specialty stores, e-commerce platforms and department stores. Working with all the A-list international accounts: Bergdorf Goodman, Neiman Marcus, Saks 5th Avenue, Moda Operandi, Net-a-Porter, Marissa Collections, Holt Renfrew and many more. As well headed new projects such as in store performance research analysis to increase brand selling. Conceiving and executing an exclusive Marchesa capsule for Rent the runway with a wholesale buy of $500,000 and exclusive Marchesa Notte Bridal line for BHLDN which was so successful the project launched a division.